Dulux focuses on the long-term sustainability of the substrates that the paint covers. Coating products are about protection, durability, and extending the useful life of a building or a substrate. On exteriors, it is by protecting the surface from UV, salt, and other climate issues; and for interiors — making coatings that can be washed many times, keeping surfaces looking clean, fresh, and protected for longer. “Preserving the useful life of the surfaces, translates into a longer period between re-coating — resulting in fewer resources used as well as better-quality products, sustaining the built environment”, says Heather Goode, Dulux's Technical & Quality Manager.
In New Zealand, the Environmental Choice (ECNZ) eco label is one of the most recognised labels in steering the coatings industry into the right direction in the areas of waste, chemicals of concern, and volatile organic compounds (VOCs) reduction. In 2022 alone, Dulux added six new products to the ECNZ certification. Dulux UltraAir® is one of the two product ranges that is recognised by Global GreenTag, a third party eco labelling scheme to assess a company’s production life cycle and finished products.
Dulux is involved in several programs to ensure the communities in which it operates are looked after. The Dulux Paint Take Back Service, established in 2009, enables the return of left-over paint and packaging to Dulux to be recycled, reused, or disposed of in an environmentally responsible manner. Water based paints are donated for uses such as graffiti abatement, while solvent-based paints are sent for solvent recovery or responsible disposal. In addition, Dulux, and the Department of Conservation (DOC) Te Papa Atawhai have partnered since 2013, to protect and restore DOC and community huts and buildings. Dulux is proud to support DOC in protecting the natural and historic heritage sites that have inspired the Dulux Colours of New Zealand range.
Cabot's Timber Finishes, part of the DuluxGroup, is a leading woodcare brand in New Zealand. Cabot’s is an official partner of Trees That Count and has funded the planting of thousands of native trees across the country in its mission to protect the timber for future generations to enjoy.
Cabot’s is an official partner of the project Trees That Count.
Dulux has been part of the New Zealand community since 1939, manufacturing locally and striving to sustainably manage its financial, environmental, and social impacts. Dulux is committed to its safety and sustainability vision of “A Future Without Harm” for the success and well-being of its business, stakeholders, and the mana whenua.