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Horizon, a new landscape of design and connection.

featuring Natuzzi Italia

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Natuzzi Italia presents a site-specific installation and the VIP zone within Badawi, the event that transforms a Apulian stone quarry into a stage for international club culture.

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Natuzzi Horizon is an installation project born from the encounter between two entities that share the same origins, the same design sensibility, and a common vision of Puglia as a place of culture, beauty, and innovation. Introduced by a monumental portal, the project unfolds across 31 by 7 meters: over 200 square meters of sofa within the stone quarry, 400 square meters of fabric selected from the extensive Eurotessuti range, and more than 2,000 kilograms of structure. More than 60 seating elements from Natuzzi Italia's Melody project designed by Simone Bonanni are distributed throughout the space, following the shape of the Badawi logo— a stylized geometry reminiscent of a double "W," here transformed into architecture, installation, and place.

Completing the project, the exclusive Natuzzi Circle VIP Areas express a new vision of hospitality, refined and intimate, where design, in continuity with the installation, becomes a language that fosters connection, encourages social interaction, and enhances the identity of the space. Natuzzi projects define its character through a landscape of welcoming seating and fluid configurations, designed to accompany conversation and encounters without interrupting the rhythm of the event. Each element is selected for its balance of ergonomics, materiality, and formal quality- expressed through generous volumes, essential lines, and refined upholstery that together shape an experience of well-being.

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