The Siniat Story
Early in 2021 Australia became the latest country to introduce the global, lightweight construction brand Siniat. This followed the purchase of Knauf Australia by the Etex Group. What is the story behind the Siniat brand?
The history
Etex is an established international building materials company led by its purpose: inspiring ways of living. As a global business, it wants to build living spaces that are ever more safe, sustainable, smart and beautiful.
Etex was founded in 1905 in Belgium and have a global presence with 11,000 employees in 101 sites across 42 countries.
Siniat is one of the Etex Group’s flagship commercial brands, and one of the leading global manufacturers of interior and exterior materials for drywall construction.
The Etex Group started its own drywall initiative in 1957, but the true breakthrough came in 2011, when Etex gradually acquired Lafarge plasterboard activities in Europe, Latin America and Africa and rebranded them Siniat.
The Siniat history resonates with our business in Australia: The Knauf Group purchased the Australian plasterboard business from Lafarge to expand its footprint in the Asia Pacific region in 2011.
Ten years later we became Siniat, and we are very excited to be part of the brand’s success story.
The offering
Siniat is a key supply partner on thousands of construction projects around the world. The brand is renowned for providing innovative plasterboard products and has become a trusted partner in developing sustainable answers to the demand for more and better living spaces.
Siniat is one of the strongest drivers in the Etex Group to fulfil the Etex purpose of ‘Inspiring ways of living’.
Siniat prides itself on being known for collaborating with the customer in planning larger projects and for creating innovative smart solutions that suit their needs.
Siniat benefits from Etex’s research and development centres across the globe, and can offer its customers the latest technology in lightweight construction systems. The Australian made plasterboard and metal ranges have not changed as a result of the rebrand. We have in recent months reviewed and improved the compound range however.
We will soon introduce a new range of perforated plasterboard to the Australian market.
Under the Siniat brand we remain committed to the business’s sustainability goals and commitment to sustainable development. The carbon neutral opt-in program is certified under the Australian Government's Climate Active initiative, and is now available for all locally made plasterboard and metal products. Talk to us to find out more about this offering.
The Etex Group unveiled its first ever Sustainability report in October 2021, and it is a strong sustainability commitment from the business. It formalises the Group’s sustainability ambitions, initiatives and processes.
At Siniat Australia we will continue to improve our sustainability offering by working with government regulations, adhering to industry requirements, employing effective waste management strategies and participating in formal certification processes.
The future
In 2021 we have taken huge steps in rebranding the company, but we see it as only the beginning.
Towards the end of the year we conducted a customer survey, and promise take the feedback on board to improve our service and offering even further over the next couple of months.
We are looking forward to building the Siniat brand in Australia. To ensure that you don’t miss out on any future announcements, subscribe to our newsletter and we’ll keep you updated.