Wool For A Better World

Today, the long-term dangers posed by plastics are becoming clear.

It’s a global problem and there’s growing awareness that plastic comes in many forms, including synthetic carpet, upholstery, curtains, clothing and more. The impact plastics have on human health is not yet fully understood, but early studies suggest that microplastics entering the body are a potential threat to human health.

As a company, we cannot ignore that we are currently contributing to the plastic problem by manufacturing and selling synthetic carpets. While we consider recycling to be a positive step towards repurposing plastic that already exists, stopping it at source has to be the best solution.

The time is right for us to transform. To build on our heritage, better meet the changing needs of our customers and reduce our impact on the planet:

• We will be transitioning out of synthetic carpets and focusing on all-wool and natural materials.
• We will be repositioning our brand and offer to better meet the needs of conscious consumers.
• We will continue to focus on doing what’s right – for people and the planet.

Wool carpet remains the optimum offering for you, our customers. Not only is it the best fibre for design, innovation and performance on your floor, it’s also 100% natural, biodegradable and renewable.

We are excited about this transformation and invite you to join us on our journey to create a better place in the world.