WGU Design is a family-owned business which was founded in 2011 and built on the inspiration of a second-generation furniture maker and upholsterer. Eric says “ I grew up helping my father build things, and spent my early years around furniture. I grew to appreciate well put together pieces using sustainable wood, there is really nothing like a piece that has been handmade with care and attention to detail- a machine can’t replicate it”.
Eric’s keen eye for design and craftsmanship led him to brands such as Cane-Line and Menu, in response to the growing demand from both the industry and retail customers for high-end quality, designer furniture WGU Design opened its first Melbourne showroom In 2017. The success of the showroom has led to WGU Design being made a Flagship partner with Cane-Line, the only Flagship partner outside of Europe.
2018 has seen Erics’ wife Kelly join the business, with her background as a State Visual Merchandising Manager she brings another sharp eye for design and detail, both in sourcing furniture pieces and the showroom displays. Kelly says “ It’s been great to finally be able to join Eric in the business, my inspiration comes from his enthusiasm and good design pieces we come across in everyday life. We have completed a new fit-out for the showroom, where we draw on nature and places that inspire us”.
Believing that good design has an important role in the lives of their clients, they are constantly sourcing pieces that are not only beautiful but of the highest quality. Up until recently, WGU had specialised in designer outdoor furniture however, finding that both customers and industry professionals were wanting beautiful indoor pieces led them to the brand Artisan. Eric says “we are so excited to be able to showcase Artisan’s exceptional pieces, we took our time to source the right brand because not only do our clients demand quality we do also”.