Jardan Sydney
By IF Architecture
Jardan’s relocation of their Sydney operations, from Rosebery to Oxford Street, provided an opportunity to attract a new retail customer base while maintaining a strong offer to architects and designers. Taking our cue from the easy-going beauty central to the brand’s identity, we designed a showroom that feels less like a gallery and more like a home.
Jardan’s sales data reveals the different product and design preferences between their Sydney and Melbourne customers, supporting what we intuitively understand about the two cities. Particularly Sydney’s greater openness to bright colour, and the influence of its wonderful natural light. The design of the Sydney showroom reflects this, with a colour palette inspired by art and design families connected to the local area – the likes of John Olsen and his daughter Louise, co-founder of Dinosaur Designs, and Brett Whiteley. This is perhaps most noticeable in the warm pink of the central stairway. In plan, the stairs’ sweeping curves describe a naïve heart-shape; in practice, its colour and warmth, and its organic, sculptural form, entice visitors to explore all three levels of the showroom.
The design of fittings, the generous use of natural timber and stone, and the merchandising of product to create domestic “rooms” within the larger space, create the impression of walking through a beautiful Sydney home. For retail customers, there is a sense of aspiration in this, but aspiration that is within reach. And it provides a context where they can more easily visualise Jardan’s products in their own homes. It also creates natural-feeling locations for interactions between customers and the sales team. They might sit with each other on a sofa to look through fabric swatches, for example, or perch at the long kitchen island bench with a freshly brewed espresso to sign a contract.
We know that larger furniture purchases typically come after multiple visits to a showroom, so we designed a space to support this – one that invites the crucial first visit and then compels those customers to return. At the same time, we gave Jardan an inspiring new home that proudly presents their brand and products to Sydney.
Location:
PADDINGTON, SYDNEY
Type:
SHOWROOM
Services:
ARCHITECTURAL DESIGN
BRANDED SPACES
INTERIOR DESIGN
Media:
AD ARCHITECTURAL DIGEST
HABITUS LIVING
VOGUE LIVING
ARCHITECTURE & DESIGN
DOMAIN
REAL LIVING
WE HEART
Awards/Recognition:
SHORT LIST - AUSTRALIAN INTERIOR DESIGN AWARDS 2018
Design Team:
IVA FOSCHIA
MIMI WEST
KATHRYN MCKENZIE
Credits:
PHOTOGRAPHY BY SEAN FENNESSY
Website:
WWW.JARDAN.COM.AU
Professionals used in
Jardan Sydney
More projects from
IF Architecture
About the
Professional
IF Architecture believes in the power of architecture and interior design to improve your every day. In homes that are beautiful, nurturing and highly functional; in restaurants, bars and cafes that create delightful experiences for customers, and support efficiency and profitability for business owners; in shops that give authentic physical expression to brands while enhancing retail performance; and in workplaces that energise employees, foster creativity, and maximise productivity.
Our practice is built on authentic, open, warm relationships with likeminded clients, suppliers and collaborators. We begin every project by listening to our clients’ objectives. These are paramount, but we’re not afraid to challenge thinking to get the best outcome. We work to achieve our clients’ goals through a process of conversation, investigation, creative exploration, and architectural rigour.
IF Architecture is always thoughtful about context, telling stories through architecture and interior design that resonate with place, history, community, and character. Our work is a reflection of the broader landscape, and in turn seeks to enhance it.
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