BORA

"It was right! It was a good decision to set off on the path towards revolutionising the kitchen world with our first prototype over a decade ago. It was a gamble, but it paid off: kitchens needed to be more attractive and we’ve achieved that if you listen to thrilled users of our cooktop extractors raving about them: functionality, quality, aesthetics."

-Willi Bruckbauer

2006 First patent registration, BORA Professional

Development takes off when Will Bruckbauer develops his first cooktop extractor system BORA Professional and has it patented in 2006.

2007 Establishment of BORA Lüftungstechnik GmbH

Willi Bruckbauer establishes BORA Lüftungstechnik GmbH to press ahead with his idea of a more attractive kitchen as the most important room in the house. An important resolution is made at the same time: “The traditional can, should and must be redesigned.”

2008 Launch of BORA Professional

Alongside the BORA Professional cooktop extractor, the BORA Professional gas cooktop and Tepan stainless steel grill are created. At the same time, development of the induction and Ceran cooktops starts. Now with two employees, the company begins to export to Benelux, Austria and South Tyrol.

2009

• Receipt of award in the 365 Landmarks in the Land of Ideas competition for innovation
• Focus shifts to the Swiss market, which is worked for the first time.

2010 Launch of BORA Classic

• Receipt of the Deutscher Gründerpreis (German Entrepreneurs’ Award) in the start-up category

2012 Start of international expansion

• Subsidiaries opened in Austria and Australia
• First exhibition stand at EuroCucina in Milan
• The company begins professional cycling sponsorship (Netapp-Endura team)
• BORA Classic receives the Red Dot Award for product design

2013 Launch of BORA Basic as a compact system

• New head office opened in Raubling, with its own training centre for retail partners and installers
• Broadcasting of the first TV advert
• BORA now has 47 employees

Simplicity

We are committed to the principle of simplicity. Our products are easy to understand, easy to plan, easy to install and easy to service. We even follow the principle of simplicity in our market development and internal organisation.

Differentation

BORA is different. We represent differentiation. This relates to not only our products but also our attitude, our communications and our behaviour on the market. We offer surprises – through our products and our marketing: the BORA Truck, the cycling team, the TV adverts – think different.

Premium

‘Premium’ at BORA means excellent quality, an eye for detail, outstanding customer benefits and unique design in the relevant range. This definition forms the basis of our positioning. At BORA, premium includes innovation and durability – as manifested by our extended warranty.

Reliability

We are transparent. We are open. We are reliable. When working with our development partners, global distribution partners and employees, we live by the value of reliability as a cornerstone of our relationships.

Dynamism

We are dynamic. We develop products, markets and people. Dynamism is part of who we are. We search for and offer opportunities, therefore helping our employees to develop. We are dynamic in every regard – in our energy, our fitness and our search for new challenges. Our commitment to cycling goes perfectly with this dynamism.

Home

We have a strong sense of national identity. We are committed to this in everything we do. We are cosmopolitan yet strongly rooted. Our employees and our products are from our region for the world.Our quality and our products are from here. BORA is Made in Germany and Made in Austria. We are committed to this.

Concentration

We are concentrated and focused. We develop cooktop extractors and put all of our energy, curiosity and skills into this business field alone. We are never distracted. We are specialists, not generalists. We develop for a niche, which has become a market in its own right. We are the original. We are the synonym. We are the cooktop extractor.

BORA’s focus and the daily endeavours of all employees are true to the vision of the end of the extractor hood.

We are delighted that this passion for our kitchen revolution is receiving both national and international recognition.

Every accolade, every award and every seal of approval makes us proud and confirms our commitment to quality and design as well as our continual ability to innovate.

Our aim is to keep developing trendsetting products and convince not only experts and specialist judging panels, but above all our customers about our vision.

Outstanding and Innovative Design German Design Award 2021

Bora X Pure Voted ‘Best Product of the Year 2020’

Red Dot Award 2020 for X Pure

IF Design Award 2020 for Bora X Pure

X and X: Plus X Award for Bora X Pure

Ida Design Awards 2019 Silver and Gold

German Design Award 2020 Winners - Bora Classic 2.0 and Bora Pure

‘Good Design Award 2019 for Bora Classic and Bora Pure’

Award for Good Design - Gute Gestaltung 2019

Plus X Award Best Brand of the Year 2019

Plus X Award Best Product of the Year 2019

Red Dot Award 2019 - Bora Classic 2.0 and Bora Pure

IF Design Award 2019 - Bora Classic 2.0

Iconic Awards 2019 - Bora Classic 2.0

Red Dot Award: Best of the Best 2017

Top 100: Bora Top Innovator 2018

Good Design Award 2017 – Chicago Athenaeum

Gold for Bora Professional 2.0 - German Design Award 2018

Plus X Award 2017: Best Product

German Brand Award Winner 2016

German Design Award Winner 2016

Iconic Awards 2016: Interior Innovation – Best of Best

Plus X Award in Innovation, High Quality, Design, Ease of Use and Functionality Categories - Bora Basic

Best of Corporate Publishing Award 2015

Red Dot Product Design Award 2012

Deutschland Land Der Ideen (Germany Land of Ideas) 2009

Deutscher Gründerpreis (German Entrepreneurs’ Award) - Start-up Category 2010

We combine things that belong together: sport, health, openness to the world, team spirit, ambition and energy. These factors are all part of BORA’s DNA, and that makes the circle complete. You wouldn’t believe how many people throughout the world we’ve encouraged to get involved in cycling thanks to our commitment!

The members of our professional cycling team BORA – hansgrohe are also part of the BORA family. The innovative company BORA is consistently continuing along the road it set out on in 2015 with its commitment to cycling. BORA has chosen sponsorship that fits in with the company in every way and helps it achieve its marketing objectives. BORA’s CEO summarises the decision as follows: “We combine things that belong together: sport, health, a cosmopolitan outlook, team spirit and healthy eating. These all form part of BORA’s DNA.” You wouldn’t believe how many people around the world we’ve encouraged to get involved in cycling through our commitment to the sport – even our staff and retail partners. The team is the perfect ambassador for taking the revolution onto the road.”