Cult Design

Cult is an Australian owned company, that designs and supplies quality commercial and residential furniture to include tables, chairs, lounges, lighting and accessories. We have showrooms in Sydney, Melbourne, Brisbane and New Zealand, as well as distributors in Canberra, Adelaide and Perth. Cult (formerly Corporate Culture) began in 1997 as a result of Richard Munao's passion to provide a unique approach to the furniture industry, unequalled in the Australian market.

We are committed to:

• Providing high quality, durable products
• Reducing waste going to landfill through recycling
• Reducing our energy consumption
• Reducing our pollution
• Compliance to Ecolabelling Standard GECA
• Compliance with environmental legislation
• Working with our supply chain in regards to environmental and social compliance
• Striving for continual improvement

Click here to view our Product Stewardship Agreement

Committed to Original Design

We are committed to providing the Australian market with quality original design.

Cult's furniture and lighting business evolved out of a passion for the Danish design sensibility. The Danish approach fit well with our own vision and values and it is with pride that we continue to distribute major Danish brands in Australia today.

Our first collections included notables such as Erik Jorgensen amongst others. Many of these brands remain a fundamental part of our offering today. Now the collection has grown to include partners from all over the world, including Italy, Spain, Belgium, Switzerland, Sweden and of course Australia, all with an underlying coherence and aesthetic.

Education of both our team and clients is an inherent part of what we do and there is a high level of investment in the products we represent. This is evidenced via:

• Comprehensive showrooms in major Australian and New Zealand cities
• Strong distributor relationships in other cities
• Ensuring actual furniture items (samples) are present in our showrooms
• Thorough and detailed staff training in all existing and new products
• Informative and educational presentations to designers on existing and new products
• Facilitating travel to trade fairs, manufacturing locations and designer's workshops

We research thoroughly which partners and products to include as part of the Corporate Culture collection and to ensure that both our team and our clients are inducted into the unique attributes and story of each product.

Click here to read about the Authentic Design Alliance

At Cult it is our goal to do more than just sell furniture. We aim to:

• serve the design industry and local community through our passion for quality product
• enrich the Australian design culture by investing in local architects, designers and artists
• bring people together through a variety of events, workshops and symposiums

We are renowned for our support of the local design industry and community. This is not only evidenced via competitions such as the annual Cult Design Journey but also via our constant endeavours to create a dialogue amongst designers.
We do this by:

• facilitating and hosting debates on a wide range of relevant industry topics
• hosting international guests such as New York based architect Michael Sheridan, a Poul Kjærholm expert
• bringing traveling exhibitions to Australia such as the Tal R 50th Anniversary Egg Exhibition
• introducing new products to the design community via showroom launches
• nurturing the design community via workshops and forums
• providing support and opportunities to design students
• Supporting and hosting exhibitions of local artists such as Lisa Jones and her installation work with the Series 7 chair
• sponsorship of a wide range of awards and scholarships throughout the community
• participation in key industry events such Saturday Indesign and Idea Week
• Introducing local designers to overseas manufactures in order to create new relationships
• Reporting and presenting back to the local design community on international trade fairs such as Orgatec and the Milan

Furniture Fair

• Providing expertise and assistance to designers as the need arises
• Being founding members of the Authentic Design Alliance (ADA)

We constantly challenge ourselves to take risks and to show leadership to our clients. We truly believe in the talent and potential of the design industry in Australia and do everything we can to support that - after all, your future is our future.

Our Australian designers include Ross Didier, Lisa Vincitorio, Paul Morris, Thomas Seymour, David Knott, Adam Goodrum, Marc Newson, Gavin Harris, Kate Stokes and Falinc.

Cult has always been a strong believer in the value of original design. The existence of replicas damages the design industry and the people it supports. That is why Richard Munao, Managing Director of Cult, joined forces with other key industry professionals to form the Authentic Design Alliance.

The Authentic Design Alliance is an organisation of like-minded Architecture and Interior Design businesses and professionals. The ADA exists to support the integrity of original, authentic design and to raise awareness of the benefits of buying original designs versus copies. The ADA is steadily gaining support from the industry on this matter, with a longer term objective of lobbying government to change laws around copyright and patenting of designs.

www.authenticdesign.com.au