Natural Paint Co

Our Mission

At Natural Paint Co, we live by 4 simple values:

• Performance without compromise - Offer the best product with industry leading quality and guarantees.
• Utilise & protect nature - Prioritise natural ingredients, and protect nature through our business practices.
• Healthy equals happy - Cause no unnecessary harm to humans, animals or the planet.
• Inspire change - Redefine the paint industry through constant innovation that is better for the people and the planet. 

Our Pillars

Health
Paints use 1000’s different chemicals, with many being harmful to your health. At Natural Paint Co, we use well-researched ingredients that have no negative impact on your health during or after painting and disclose all of these for you. 

Quality
Using decades of scientific knowledge, we have transformed natural clays, resins, and pigments into high-quality paints & oils right here in Aotearoa. Natural Paint Co paints are scientifically formulated with everything you need and nothing you don't.

Sustainability
Sustainability is at the core of everything we do, from prioritising natural and renewable ingredients, to our initiatives of recycling or donating leftover paint. To further our impact, we protect rainforests with every order. 

Where we're headed
Natural Paint Co's goal is to become one of the leading coating suppliers in New Zealand, and worldwide. Now five years on, Natural Paint Co continues to make waves and strive towards this goal, bucking convention nationally and internationally. Grace & James' passion and drive come from the desire to bring clients not only exceptional products, but a total experience that adds value to their life and wellbeing.

Our products are made right here in New Zealand with high quality plant and earth based materials. We prioritise ingredients that can be found in nature and are sustainability sourced.

Sustainable & Renewable Materials
Every product we offer is created from natural and renewable resources. Conventional chemical based household paints often contain over 1,000 ingredients, and most are not listed on the label. These paints can be heavily loaded with chemicals, solvents and synthetic ingredients which release harmful toxins into the air during and after application – often for years.

Our natural paints are made from raw materials that can be found in nature, come from self renewing resources and can be recycled and composted after use.

VOC free – Better for the environment
Volatile Organic Compounds are well known to be a significant contributor to harmful toxins being released during and after painting. Unfortunately in New Zealand, most low VOC paints only measure VOC's that are negatively affecting our outdoor air pollution. This means conventional paints can still include harmful chemicals which aren't considered VOC's but are still toxic to our indoor air quality.

All of our paints and oils are VOC free and free of all other harmful chemicals. You can rest assured that our paints are helping to keep your indoor and outdoor air healthy and fresh.

Saving 1m2 of Rainforest for every 1m2 of Paint
For every 1sqm of the area you paint or oil with our products, Natural Paint Co saves 1sqm of Amazonian rainforest through a rainforest trust. This means for every 10-litre pail you buy, you will be directly saving around 8 car parking spaces of precious forest from deforestation. To date, we have saved over 2 million sqm of Amazonian Rainforest.

Performance without compromise
Long lasting and durable, our finishes are all around better than the chemical alternatives. We guarantee it. 

Highest coverage rates in the industry
Natural Paint Co uses the highest levels of premium grade Titanium Dioxide in the industry, giving you exceptional coverage rates. We're dedicated to offering you the best performance without the nasty chemicals.

Fully Washable
Our paints and oils have been created to withstand the knocks and bumps of life. Hardwearing, with dirt and mold resistant properties – you will be able to effortlessly wipe your walls clean time and time again.

25 Year Guarantee
At Natural Paint Co, we understand that your home needs to look great for years to come. That's why we offer an industry leading 25-year paint performance guarantee that gives you complete peace of mind.

Where can I buy your products?
You can buy products directly from us via our online store, email or over the phone We send products directly to your door within 1-3 working days to NZ and around 7-10 working days for Australia.

What is different about your paint?
Natural Paint Co products are all based on natural ingredients making them safer to use. We use a large range of plant oils, waxes, tree resins, china clay etc. We do not use ingredients such as chlorinated hydrocarbon; fungicides; insecticides; bactericides; xylene; toluene; benzene; formaldehyde; phenol; heavy metals, such as lead, cadmium, mercury, chromium or copper.

We have made it our policy to list our ingredients on our labels and on our product data sheets. We do this so consumers can see what is in the products and make their own choices about the safety of the finishes we have available. 

What are your paints made from?
The raw ingredients we use are predominantly found in nature, and are turned into paints, oils and varnishes using “nature’s gentle chemistry”, a soft and green chemistry approach to manufacturing. China clay, talc, plant oils, tree resins and waxes are amongst the most common raw materials used. Look out for full details of ingredients on product data sheets and container labels. 

I've never heard of you before, where has your paint been used?
Our paints and oils are widely used in domestic situations and has also been used in property developments, commercial spaces, hospitals, schools, public buildings, health food shops, galleries and by health practitioners. Internationally it has been used in parliament and government buildings, airports, playgrounds and kindergartens. 

Are you a New Zealand-owned company?
Yes, we are 100% New Zealand owned and operated – based in Christchurch in the South Island of Aotearoa, all our products are made right here in NZ too! 

Do your paints last as long as conventional paints?
At Natural Paint Co, we understand that your living environment needs to look great for years to come. That is why we offer an industry leading 25-year paint performance guarantee on all our interior paints that gives you complete peace of mind. By using Natural Paint Co, you have a promise from us that your paint will stand the test of time – conditions apply*.

With care and proper maintenance, you can expect a similar life from our products. Maintenance recommendations are on the product data sheets. If the application of Natural Paint Co products is combined with other principles of ‘biological building’ and eco-friendly practice, they can even outlast conventional paints and finishes. 

Is there anything I should know before I use your paints regarding technique etc?
Some of our products dry at different rates to conventional paints. This is a good thing to know before you start painting so you can keep it in mind when allowing for drying times. If you have any questions, get in touch with our team, they are all available to help.

Can I safely use your paint on my baby's cot/bedroom?
Yes. They have been safely used in hospitals, nurseries, schools - for more information see product datasheets. 

Are your paints suitable for people with allergies and/or chemical sensitivities?
Some people can be allergic to natural products, but we find that many people with allergies, or with chemical sensitivities, can successfully use our products. First – check the product data sheets to see if any of the ingredients listed are ones that you are aware may cause you problems. Next – we always recommend that allergy sufferers trial the products to ensure they are suitable. Use our test pots to establish if products are safe for you. If you have allergies or are sensitive to ingredients such as: milk, bee products, citrus oil, lavender oil etc, please contact us.

How do I measure how much paint or product I need?
We have a fabulous Paint & Oil calculator that can help work out how much product you will need for your project.

Walls – measure the length of each wall and add them together; multiply this by the height of the room. Measure the door and window openings and subtract them from the total. This will give you the square metres of the area to be covered. Check with the relevant datasheet for coverage details.

Ceiling – multiply the length by the width. This will give you the square metres of the area to be covered. Check with the relevant datasheet for coverage details.

Floors – multiply the length by the width. This will give you the square metres of the area to be covered. Check with the relevant datasheet for coverage details.

Once you have the square metres of the area to be coated, divide by the product coverage rate, this will give you the number of litres required per coat. To work out the total litres required multiply by the number of coats.

i.e. 60m² ÷ 12 = 5 Litres per coat. 2 coats = 10 Litres. Be a little generous in your measurements – it is better to have a little left over paint than not enough to finish your task. 

How do I test for adhesion compatibility?
When coating a surface that is already painted or wall-papered we recommend an adhesion test: apply a small amount of paint directly onto the applicable area; once completely dry, make a cross in the new paint using a craft knife. Smooth a piece of sticky tape over the crossed area. Leave for a few moments and then pull away. If the tape removes any paint it has failed the test. An undercoat or removal of the wall paper may be necessary.

Do you do colour matching?
Don't see the colour you are after? We offer a colour matching service, with our very talented colour matches. Colour matching is free for orders 4 Litres and over and just $40 per colour for orders under. Give us a call to place an order for a colour match!

Do your paints contain any animal products or are any of them tested on animals?
Our paints & oils are all vegan and not tested on animals!

Are your paints safe to use on children's toys?
Yes, our paints & oils are safe to use on children's toys and meet EU standards, some of the most stringent worldwide.

We recommend
Painted finish: 2x coats of our wall paint/Enamel Paint followed by 1-2 coats of our Pure Interior Oil
Oil finish: 2-3 coats of our Pure Interior oil for clear or stained finish
2-3 coats of our Pure Danish Oil for clear, enhanced timber finish

We are so proud to showcase the awards and recognition Natural Paint Co has received for excellence in our industry. 

EY Entrepreneur Of The Year
Finalist - Young 2021

This one is big. Chosen from a large pool of applicants to 18 overall finalists to just four in the young category (under 35's) our co-founder Grace is making waves, driving disruption and innovation in the paint industry. 

EY Entrepreneur Of The Year
Finalist - Overall 2021

This is a global programme that recognises unstoppable entrepreneurial achievement among individuals and companies that demonstrate vision, leadership and success. 

Westpac Champion Business Awards
Finalist - Champion Innovation 2021

This award recognises dynamic businesses demonstrating product, service or business model innovation, that has been developed and applied to improve business performance, operational effectiveness or customer engagement. 

Westpac Champion Business Awards
Finalist - Champion Business for Good 2021

This award recognises businesses who are committed to addressing social and/or environmental issues. These businesses drive action that sees positive social and/or environmental impact as an integral measurement of their success.

The Impact Awards
Winner - Enterprise 2021

This award win is all about harnessing the power of purpose driven business & young people delivering impact in their industry. 

The Impact Awards
Finalist - Climate 2021

Looking for inspiring young New Zealanders who are demonstrating leadership and taking action to help reduce carbon emissions and support the transition to a more resilient, low carbon future.

NZ Best Design Awards
Finalist - Large Scale Websites 2021

Is an annual showcase of excellence in graphic, spatial, product, digital and motion design. 

Design Awards Finland
Silver 2021

Reinforcing the competitiveness of companies and showcasing the best design competence.

Sustainability Business Network Awards
Runner Up - Millennial on a Mission 2019

An award celebrating a young person (Grace, our co-founder) driving change within their industry or wider community. 

Sustainability Business Network Awards
Finalist - Hard Wired for Social Good 2019

An award recognising an organisation that is consistently improving peoples lives through its everyday business practices.