X+O are a creative studio that transform brands, putting customer experience + the holistic business vision at the centre of our approach. Specialising in commercial, hospitality, retail and wellness sectors, we partner with clients to understand how people use spaces, review business objectives and translate this into actionable results to maximise ROI.

By listening, observing, questioning and exploring, we are able to formulate integrated strategies that drive the spatial design and brand execution. This drives compelling customer experiences, and a return on investment. We investigate all aspects of businesses in order to obtain a holistic understanding.

From global brands to new and emerging, our studio have completed projects in cities including Auckland, Bangkok, Jakarta, Hamburg, Shanghai, Surabaya and in all Australian states

The studio has won national design awards in the retail and hospitality, being awarded Gold and Silver in the Australian Design Awards by Better Future. Nudie Jeans

Space by THYNK was awarded Gold in the interior design - flagships and showroom category 2023, THYNK Showroom and experience centre 2020. The Markets Club was awarded Silver in the interior design - eat and drink category, 2023. Both projects were elevated from Gold and Silver respectively from the 2022 Sydney Design Awards.

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A long term consultant to Wests Ashfield Leagues Club, X+O has successfully delivered multiple projects across the club including design, coordination, collaboration, FFE and project management of area including; The Garden F+B precinct (a collaboration), Design and Project Management of the new Sports Lounge, Reception, Function Room, multiple Cafes, Gaming and Bathrooms. X+O managed the consultants, and budgets- which involved multiple millions of dollars across the entire portfolio of works. The various areas appeal to different members and guests and the nuances of each of these individuals was met in each space. I recommend X+O to any organisation that is looking for both breadth and depth of capability for design, execution and project management. X+O has the experience, and skills to cultivate and maintain long-lasting relationships with their partners and clients.

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The Hairhouse team had the privilege of collaborating with Rebecca and the X+O team on the ideation and design of our next generation flagship store concept at Chadstone in Melbourne.

The X+O team brought a knowledge and insight of the ever-changing retail trends that enabled us to create a retail space beyond anything we had previously imagined.

We are so thankful for the passion and commitment they had for this significant project and could not have asked for better partners on this journey.

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We have finally found a partner that understands the brand and willing to work towards a common goal of creating design masterpieces that represent the brand. The team at X+O works tirelessly towards deadlines and at a fun capacity that breeds progression. The communication is clear throughout the design process right through to the invoicing stage. The overall process allows the customer ideas to come to life in an architectural capacity that translates into working drawings followed by physical manifestation.

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