Allbirds Store in Britomart: A retail space designed to embody the simplicity and comfort of the brand's footwear, showcasing their unique supply chain process through thoughtful materials and finishes.
This kiwi founded global footwear brand opened its first retail store post online growth to grow the brand in the hands of the customer.
The brand known for having ‘the worlds most comfortable shoe’ has developed a store designed to reflect they shoes in that it is simplicity in every step and allows customers to visit and learn about their unique supply chain process. The materials and finishes used reflect this simplicity and the brand values.
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