Bondi Beach, Sydney.

At AVRA Bondi Beach, a premium coastal address by Created By Clutch and designed by PDB Architects & Woods Bagot, Decoflame fireplaces were specified throughout the entire development—embedding authentic real-flame ambience into the everyday living experience of each residence.

This was a deliberate architectural decision: use real flame as a defining luxury element that complements ocean light, natural materials, and open living zones—without the constraints of flues, chimneys, or gas services.

The Bondi Context: Light, Texture, and Atmosphere

Located in Bondi Beach, AVRA sits within one of Australia’s most recognisable coastal environments. Interiors are shaped by sandstone tones, timber textures, and expansive glazing. In this setting, a fireplace must enhance ambience without competing with views or cluttering walls.

Decoflame BEV fireplaces achieve exactly that:

• clean integration into stone and joinery,
• warmth and movement that complement coastal palettes,
• and a premium focal point for living spaces after sunset and through winter.

Why Decoflame Was Specified Across the Project

Decoflame has been manufactured in Denmark since 2008 and is globally recognised for BEV (Burning Ethanol Vapour)technology—delivering a real flame aligned to modern architectural requirements.

BEV Net Zero Advantages for Apartments

No flue, no chimney, no gas lines

Ideal for multi-residential where penetrations and services coordination are complex.

Net Zero positioning

Supports progressive, sustainability-aligned project messaging.

Architectural freedom

Fireplaces can be designed into feature walls and joinery with minimal spatial impact.

Electronic control & safety systems

Reliable, purpose-built operation for residential environments.

A Consistent Luxury Language from Display to Handover

By specifying Decoflame throughout AVRA, the development benefits from:

• visual and experiential consistency across residences,
• a premium lifestyle feature buyers immediately understand,
• stronger emotional connection during inspections,
• and standout marketing imagery for campaigns and listings.

For developers, this translates into longer inspection dwell time and a memorable point of difference in a competitive market.

Built for Modern Coastal Living

In a beachfront suburb where entertaining, ambience, and design matter, a Decoflame real-flame fireplace delivers:

• winter warmth without smoke or flue,
• minimalist presence within material-driven interiors,
• and a feature that enhances how residents live at night and during gatherings.

What This Project Demonstrates to Architects & Developers

AVRA shows how fireplaces can move from optional upgrade to core architectural inclusion when specified early.

Decoflame BEV fireplaces enable:

• simpler documentation and coordination,
• fewer services conflicts during construction,
• premium positioning in marketing material,
• and an elevated resident experience at handover.

Engage Decoflame for Multi-Residential Projects

For architects, developers, and builders across Australia and New Zealand, Decoflame offers:

• early design collaboration,
• specification and CAD support,
• apartment integration guidance,
• and project supply with installation coordination.