Pavilion Design for GIB® to show off the beauty of raw plasterboard. The simple structure of vertical leaves of plasterboard, unstopped and unpainted, fan out in width to create a porous enclosure. The trade stand as banal backdrop to a product pitch has been replaced by a beautiful, minimal folly that invites architects, designers to come inside and have a real conversation with the GIB® team about technical issues and design solutions.