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Transformation of Penrith Police Bank to enhance brand presence while appealing to a broader demographic, featuring a welcoming and bright design that emphasizes community and member focus.
Aiming to appeal to a wider demographic while retaining its loyal members and building a strong brand presence were the main objectives of the Police Bank branch transformation. The new branch concept is based on the brand’s values of simplicity, integrity and accountability. Design Clarity designed a branch that feels welcoming, fresh, bright and puts the focus on the members & community.
Photography: Evan Maclean
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