For New Zealand bathroomware specialists St Michel, PureCoat™ from Bates Surfaces is the right choice for a durable and quality gloss finish.

St Michel has arguably the largest range of New Zealand-designed and made bathroom furniture in the country. With their dedication to maintaining the highest quality, every component must be relied upon to perform, which is why they choose PureCoat™ by Bates Surfaces for their high-gloss finishes.

A reliable and versatile finish

‘We use PureCoat as our go-to gloss finish,’ says Lucan Donovan, St Michel’s Head of Design. ‘High gloss can be prone to scratching and showing imperfections, but the PureCoat finish is really clean.’

Continuity of quality and supply is essential to St Michel’s manufacturing operation. ‘It’s important that product orders are delivered on time, in full and to spec, which Bates does very well,’ says Lucan. ‘They have a world-class painting outfit.’

‘A big part of what we do requires consistency. We need to have confidence in the product we put out. What arrives at the customer’s home must look the same as it did in our marketing material or in a merchant showroom.’

Another benefit of PureCoat is its range of colours, enabling Lucan to complement St Michel’s colour palettes for cabinets, benchtops and basins. ‘That’s a big thing for us – creating harmony between all the elements. Our choice of PureCoat nicely complements the rest of our range of finishes.’

A progressive and agile partnership With St Michel’s commitment to creating only the most stylish and durable bathroom furniture, the relationship with Bates Surfaces allows them to improve their products and designs continuously. ‘Bates are very collaborative and open to new ideas,’ says Lucan. ‘Designing collaboratively with Andre Bates allows us to be effective and nimble in responding to local consumer tastes.