This new world-class stadium was designed to celebrate its tropical location. We joined the COX Architecture team with signage and wayfinding to match.

Diadem worked closely with COX Architecture and Watpac Construction through all stages to deliver a customised wayfinding system, signage suite concepts, design development and construction inspections.

Queensland Country Bank Stadium is a new sports and entertainment 25,000-seat precinct in Townsville now bringing world-class events to the tropical city. Watpac Construction engaged Diadem to develop the stadium’s wayfinding and signage strategy across its impressive scale.

This began by mapping various pedestrian journeys – including sports fans, corporate patrons and concertgoers – as well as assessing transport options and vehicular access points for staff and site deliveries.

The architectural response features a fan-shaped lotus leaf in its roof form, taking inspiration from the tropical location. Diadem’s design response also took cues from Townsville’s native fauna with earthy greens, warm reds and yellows. A white typeface was applied to the signs, which delivers highly legible messaging.

Externally, large-scale pylons direct patrons to the appropriate gates. These devices introduce the form, graphic pattern and typographic approach which is then experienced within the stadium.

Diadem’s successful resolution of a seat and row numbering strategy ensures easy navigation for spectators, alongside wayfinding to lifts and amenities. To ensure consistency, Diadem also developed guidelines for the presentation of food and beverage outlets.