By Greg Natale
When Italy’s most prestigious designer kitchens brand set its sights on its first Australian kitchen flagship, Greg Natale was engaged to bring the breadth and customisable capabilities of the brand’s offering, to life.
“The way I saw these kitchens is that they’re clean and they’re practical and they’re incredibly well built and even more importantly, they’re ready for people to layer their own personality over them. That layering of the individual onto these kitchens is entirely possible, Snaidero offer so many options in terms of colours and finishes that is affords you the chance to take these clean designs in your own direction – you can shake off that curse of those cookie cutter-kitchens. In this space we have sought to harness that customisation that Snaidero are so well known for and put a few smart twists on things. It opens people’s eyes to the possibilities. There are a range of styles here, we haven’t limited the potential for the customer.”
Creating the entire flagship experience from its enchanting, faceted brass reception area through to each of the kitchen showcases – Natale has curated a selection of eight Snaidero kitchen designs and tailored each one using the brand’s broad offering of colours, materials and finishes to create eight distinct, unique and immersive vignettes.
Layering each space to exacting detail, Natale’s own signature range of mosaic tiles, accessories and home fragrances are styled throughout the store, investing the displays with a liveable, warm appeal.
Greg Natale, founder and director of Greg Natale, is a multi-award-winning Australian designer known for his innovative approach to creating highly detailed and uniquely curated spaces. His designs have featured in numerous local and international publications, including Architectural Digest, Elle Decoration, Vanity Fair, Vogue Living and Belle. Among the many awards to his name are Belle Interior Designer of the Year for both 2011 and 2014, and the 2021 Australian House & Garden Room of the Year. He has been named one of The World's Most Influential Designers by AD Mexico and a Design Visionary by Harper's Bazaar Interiors Middle East.
At the core of Greg Natale's intricately layered approach is tailoring to his client's individual tastes and needs. His passion for materiality, colour, pattern, and geometry motivates the designer to consistently explore new avenues and design genres through his work, weaving various references from classic to contemporary into his designs.
Greg has released three books on interior design showcasing his unique style: The Tailored Interior (published by Hardie Grant Books Australia in 2014), The Patterned Interior (published by Rizzoli NY in 2018) and The Layered Interior (published by Rizzoli NY in 2022). He continues to expand his business and currently has his own line of products available online and at the Greg Natale flagship store in Sydney, as well as leading homewares stockists in Australia, North America, Europe and Asia.