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Victoria Arduino Experience Lab: A hybrid retail and workspace in Brunswick, Melbourne, serving as the Australian headquarters for an international coffee machine brand, featuring locally sourced materials and a focus on industry professionals.
This hybrid retail and workspace is located in what was once a vacant undercroft of an existing apartment building in one of the backstreets of Brunswick, Melbourne. Acting as the Australian headquarters for an internationally renowned coffee machine company, Victoria Arduino, it is an inclusive space turning away from the typical corporate hierarchy of international brands, but rather focusing on the actual industry and the professionals. The space is where those people can learn, test and experience these beautiful machines while having a direct relationship with the team behind them.
The use of locally sourced, raw and recycled materials was key to the makeup of this space and the craft of how everything goes together is only reflected and highlighted in the actual precision and engineering of the actual products that are on show.
Photography Credit: Tatjana Plitt.
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