Winning Appliances Store

The Chadstone store is a retail experience that echoes the Winning Appliance’s design-driven sensibilities. With a nod to the history of the brand, this interior fit-out encapsulates the progressive experience that consumers have come to expect from Winning Appliances. Cera Stribley’s role was to create an interior that not only puts a spotlight on the individual brands on offer, but could package the entirety of the store, so the experience is harmonious as you moved through the space. From the busy thoroughfare of the Chadstone ground floor, the entry is a welcome retreat. The striking façade is unique amongst the surrounding shops, clad with an expanse of copper intentionally chosen for its nobility and historical importance. The floors and walls are finished in sleek, singular-finish applications, allowing the curation of brands to take stand front and centre. The ceiling is detailed with a bold grid as to contain fixtures for services, lighting and sprinklers, allowing for an uninterrupted appearance. Lush greenery is a continuing feature throughout the space, reiterating the Winning home lifestyle concept. The three Winning consumer profiles named - the Home Cooks, the Masterchefs and the Classic - are all carefully considered in the design of the zones. The signage throughout has a handmade, tactile quality to assisting to create a natural ambience. Intelligent lighting and integrated technology are incorporated throughout as to demonstrate to consumers the design possibilities. Speakers strategically placed through-out the store also showcase the Winning home division of their business. The overall experience is detailed and refined. Winning Appliances Chadstone offers the ultimate retail experience for every type of home entertainer. Team  Chris Stribley, Jessica Coulter