Introducing a flagship Melbourne cellar door that subtly integrates diverse customer experience

Following the online brand’s first physical site in Chippendale, Sydney, this brand new cellar door in the revitalised 80 Collins precinct translates a sophisticated design language to a new location.

Positioned below a new hotel with dual pedestrian laneway access, a multifaceted wine experience unfolds over two levels and a mezzanine. The 360-degree wine journey offers tasting, education and retail with separate zones for dining, drinking and purchasing — responding to the need for diverse offerings in today’s retail environment.