Named Fifty-Fifty after the lamp’s counterweight system that creates equilibrium between the two parts, it is clear to see how Sam Weller’s references to physics and engineering influence the design. Based on the idea of stripping a multi-purpose task light to its fundamental elements, Fifty-Fifty balances refined, pared-back aesthetics with optimal functionality.
This largest and latest addition to the Fifty-Fifty family, the wall-mounted lamp uses most of the same components as the rest of the family, with configurable aluminium components and robust steel wall brackets and counter weight. The extruded cantilever arm is easy to tilt and pivot, featuring a touch-sensitive dimmer switch for precisely positioning and controlling the integrated LED light source. The Fifty-Fifty Wall lamp is suitable for using in offices, public spaces, and private homes.
Established in 1997, Cult (formerly Corporate Culture) formed to provide not only exceptional designer furniture, but also a high level of customer service, a combination not yet experienced in the Australian marketplace.
In his endeavours since then, company founder and director Richard Munao has built one of the most comprehensive collections of brand partners in Australia and New Zealand. Cult has grown from its first location in Sydney to now include showrooms in Melbourne, Brisbane and Auckland as well as distributors in Canberra, Adelaide and Perth.
In addition to founding Cult, and supporting strong international partners like Fritz Hansen, Carl Hansen & Son, &Tradition, HAY and Gubi, Richard is actively involved in discovering and mentoring emerging Australian and New Zealand design talent. As founder of Cult’s Design Journey Competition, which began in 2004, Richard gives designers throughout Australia and New Zealand the opportunity to have their designs prototyped and put into production.
Cult.
Design first.