Poul Henningsen designed his first lights back in 1925-1926 for an exhibition in Paris. His work with Louis Poulsen continued right up until his death in 1967. Throughout his life, PH sought to create glare-free light, direct light where it was most needed, and create soft shadows, using incandescent bulbs as a light source. Poul Henningsen designed Snowball in 1958, and it was exhibited together with PH 5 at the Danish Museum of Decorative Art. However, Snowball received no particular attention on this occasion, and was only re-launched and manufactured from 1983.
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Established in 1997, Cult (formerly Corporate Culture) was formed to provide not only exceptional designer furniture, but also a high level of customer service, a combination not yet experienced in the Australian marketplace.
In his endeavours since then, company founder and director Richard Munao have built one of the most comprehensive collections of brand partners in Australia and New Zealand. Cult has grown from its first location in Sydney to now include showrooms in Melbourne, Brisbane and Auckland as well as distributors in Canberra, Adelaide and Perth.
In addition to founding Cult, and supporting strong international partners like Fritz Hansen, Carl Hansen & Son, &Tradition, HAY and Gubi, in 2017 Cult launched Nau, a contemporary collection of Australian made furniture, lighting and accessories by a collective of Australia's most curious, talented and spirited designers.