Domain

Australia’s largest property marketplace, Domain Group, approached Siren to help them shake up the office space and transform their heritage warehouse in Pyrmont into their dream home. “Domain understands the power of design. We invest in design because we understand its power; how it can motivate and inspire. It’s not just about what it looks like but how it makes you feel.” - Charles Ginty, Head of Real Estate & Workplace Services, Domain Group A wool store in a previous life, the heritage building boasted incredible, historical elements along with enormous 5000sqm floor plates that required both careful planning and creative insight. Working closely with the Domain team, Siren used the idea of home as the driving force to bring cohesion to the multi storey, open plan workspace. Driven by creating an outstanding ‘user experience’ the top floor working areas have a vaulted and light-filled ceiling along with intelligent sit-to-stand desks supported by bespoke breakout areas with whimsical lighting design and custom designed vintage style signage. Placing the Domain Group users at the centre of the design, it was essential to create a sense of ‘home away from home’ and to incorporate spaces that could be utilised out of working hours for team activities including wellness, client entertainment and large training sessions. “The quality of fit-out reflects the brand identity at its best. On behalf of Fairfax Media, I would like to thank Siren Design and in particular the design team who were exceptional in working as true partners to ensure a successful design outcome which exceeded our expectations.” - Charles Ginty, Head of Real Estate & Workplace Services, Domain Group Siren’s design embodies the spirit of the home, through referential detailing while fostering the ’one team, one company’ approach in the contemporary workplace. The ground floor is divided into a variety of working zones, including a wellness centre, zen space, flexible training room, cafe/bar area, multiple collaboration areas and of course the heart of the building; the grand lobby atrium. A balanced combination of work and play, the fitout oozes sophistication and comfort and becomes the perfect place for Domain Group to achieve their culture of passion, energy and desire to be the best.