Greg Natale Flagship Store

By Greg Natale

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This unique concept space, in the heart of Potts Point, was created to offer a mesmerising retail experience and immersion into the Greg Natale brand.

Commanding the proud corner location of Gowrie Gate, a well-known Art Deco building, the space holds a significant place in the neighbourhood aesthetic, and Greg Natale worked meticulously to ensure his flagship store remained true to that. Elements of the original shopfront have been recreated, such as the door, handle, green terrazzo threshold and the polished chrome, which, together with glossy black tiles, highlights the curves of the building.

The store’s colour scheme is inspired by the grey on grey interior of fashion designer Halston’s, New York townhouse (designed by Paul Rudolph), reveals Greg Natale’s touch at every turn, from the custom Jurassic black and white marble floors and nesting tables to the grey hand-polished plaster ceilings, walls and columns and mirrored shelves.

These form the backdrop for the curated selection of home accessories and furniture on display, in a space that celebrates pattern, line and the beauty of its materials.

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Professionals used in
Greg Natale Flagship Store

Greg Natale
Greg Natale
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About the
Professional

Greg Natale, founder and director of Greg Natale, is a multi-award-winning Australian designer known for his innovative approach to creating highly detailed and uniquely curated spaces. His designs have featured in numerous local and international publications, including Architectural Digest, Elle Decoration, Vanity Fair, Vogue Living and Belle. Among the many awards to his name are Belle Interior Designer of the Year for both 2011 and 2014, and the 2021 Australian House & Garden Room of the Year. He has been named one of The World's Most Influential Designers by AD Mexico and a Design Visionary by Harper's Bazaar Interiors Middle East.

At the core of Greg Natale's intricately layered approach is tailoring to his client's individual tastes and needs. His passion for materiality, colour, pattern, and geometry motivates the designer to consistently explore new avenues and design genres through his work, weaving various references from classic to contemporary into his designs.

Greg has released three books on interior design showcasing his unique style: The Tailored Interior (published by Hardie Grant Books Australia in 2014), The Patterned Interior (published by Rizzoli NY in 2018) and The Layered Interior (published by Rizzoli NY in 2022). He continues to expand his business and currently has his own line of products available online and at the Greg Natale flagship store in Sydney, as well as leading homewares stockists in Australia, North America, Europe and Asia.

At ArchiPro we recognise and acknowledge the existing, original and ancient connection Aboriginal and Torres Strait Islander peoples have to the lands and waterways across the Australian continent. We pay our respects to the elders past and present. We commit to working together to build a prosperous and inclusive Australia.