Cotton On
By Greg Natale
The reception area of retail brand Cotton On, located at the brand’s global headquarters in Geelong, is a sumptuously layered space created by Greg Natale Design in collaboration with PTID.
A sense of heritage pervades the place from its exterior, designed by Greg Natale in homage to the old local Ford factory and woollen mills, to its hotel-style interior. Meticulous details and beautiful finishes imbue the interior with an old-school grandeur, where statement chandeliers hang above fluted glass panels, black terrazzo floors and mid-century furniture by Milo Baughman.
Natale introduced a series of wood-panelled columns to anchor the large space and establish a grid layout, enhanced by ceiling panelling. The columns bring warm, textural appeal and work with furniture and lighting groupings to delineate intimate pockets for staff to gather within the generous design.
The hallways, which lead to an open-plan office space behind fluted glass, feature artworks by the group’s designers. With this focus on excellence and its hotel-style luxury, this space reflects the brand’s commitment to its people.
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About the
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Greg Natale, founder and director of Greg Natale, is a multi-award-winning Australian designer known for his innovative approach to creating highly detailed and uniquely curated spaces. His designs have featured in numerous local and international publications, including Architectural Digest, Elle Decoration, Vanity Fair, Vogue Living and Belle. Among the many awards to his name are Belle Interior Designer of the Year for both 2011 and 2014, and the 2021 Australian House & Garden Room of the Year. He has been named one of The World's Most Influential Designers by AD Mexico and a Design Visionary by Harper's Bazaar Interiors Middle East.
At the core of Greg Natale's intricately layered approach is tailoring to his client's individual tastes and needs. His passion for materiality, colour, pattern, and geometry motivates the designer to consistently explore new avenues and design genres through his work, weaving various references from classic to contemporary into his designs.
Greg has released three books on interior design showcasing his unique style: The Tailored Interior (published by Hardie Grant Books Australia in 2014), The Patterned Interior (published by Rizzoli NY in 2018) and The Layered Interior (published by Rizzoli NY in 2022). He continues to expand his business and currently has his own line of products available online and at the Greg Natale flagship store in Sydney, as well as leading homewares stockists in Australia, North America, Europe and Asia.
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