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SUBTYPE was born in Sydney in 2014 as a destination for premium sneakers that blurred the lines between fashion and street. SUBTYPE now curates a full collection of apparel and footwear across premium destinations in Sydney, Melbourne, Auckland and now in Brisbane. SUBTYPE Brisbane is the 5th brick and mortar development from the SUBTYPE brand. The design evolved from an understanding of raw space. Analysing materials that would be seen as rough and incomplete, and then applying our signature touch to bring these together and create something beautiful. The highpoint building that the space sits in is indicative of an artistic display in itself. The energy of the space exists before even entering. Whilst the design remains consistent with all other SUBTYPE stores that came before it, such as the strong gold box feature as well as concrete and metal framings, touches of the coastal location are scattered throughout the store to provide an experience tailored to what those who visit are familiar with. I was tasked with capturing the light-filled commercial interior space and exterior facade. 

Photography: Real Visuals 

Real Visuals
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Professionals used in
Subtype Store

About the
Professional

Adrienne has established a reputation as one of Australia’s most sought-after photographers. She specialises in advertising photography, for architects, builders, designers, agencies, and manufacturers. Adrienne has produced exceptional images for over 12 years. She has added video and sound to her offering as natural evolution, and she often supplies both mediums to clients who require full coverage of their projects and a consistency in their content.  

Adrienne is an integral part of the design and construction industry. She documents completed projects and creates exceptional media for advertising.  

Adrienne possesses and remarkable talent for conceptualising ideas from client briefs into a production plan for images and motion capture. She is known for her innovative approach and is highly skilled in composition and lighting. There is an art and a science in every image she crafts, and she is a true professional on set.  

She is an accomplished creative architectural photographer. Her industry knowledge and experience will deliver you a significant advantage. With a comprehensive suite of professional microphones, LED video panels, studio strobes and all the moving parts of a complete mobile production machine, Adrienne can work on the client’s location to capture video interviews.  

Her work has featured in:  

  • QLD Master Builders Industry Awards 
  • HIA Industry Awards 
  • Client Choice Awards 
  • AIA 2020 National Architecture Awards 
  • 2020 Project Management Achievements Awards 
  • Queensland Building Design Awards  

Her on-site production services include photography for brand collateral, motion picture production including cinematography, helicopter aerial and drone cinematography, sound and lighting and on-site digital data management.  

Her studio post-production services include retouching, timeline editing, colour grading, sound design and sound post-production and re-recording, brand animation and special effects.  

Adrienne ensures your visual content projects provide an exceptional return for your investment.

At ArchiPro we recognise and acknowledge the existing, original and ancient connection Aboriginal and Torres Strait Islander peoples have to the lands and waterways across the Australian continent. We pay our respects to the elders past and present. We commit to working together to build a prosperous and inclusive Australia.