With Diadem as its design consultant, one of Australia’s most significant infrastructure projects is staying on track.
Diadem’s integrated service model has delivered from strategy to design for the entire precinct’s wayfinding.
Queen’s Wharf is one of Queensland’s most significant infrastructure projects, covering 26 hectares of land and water in the Brisbane CBD. Once complete, the precinct and integrated resort will include five hotel brands, fifty restaurants and bars, new architecture and repurposed heritage buildings and around 12 football fields of public event space.
Diadem’s strong portfolio led to it being the first and only choice as wayfinding consultant. Diadem acted as a central contact point, coordinating with the client, project managers and other key stakeholders, with a dedicated design management team in Brisbane.
Working in collaboration with key project consultants including Urbis, Cusp, Cottee Parker Architects and Hassell, Diadem developed the precinct’s wayfinding masterplan strategy and signage design.
This user-centric, legible, comprehensive and intuitive wayfinding system addresses the needs of all users and enhances experiential opportunities and responds to the site’s operational needs.
Diadem’s suite of wayfinding and signage design solutions was inspired by heritage, environment, architectural design, and Queensland’s tropical nature.
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Queens Wharf
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Professional
Diadem is an integrated practice which shapes brands for the built environment.
Over the last two decades, we have helped people communicate, navigate and engage with branded spaces around the world.
Founded in 2000, we’ve grown from a single consultancy to a practice with six offices, and a team known for industry-leading expertise. Over that time, it’s been our privilege to deliver strategic signage and wayfinding for clients in a wide range of industries.
Today, our briefs continue to be interesting, challenging and diverse. Our solutions continue to earn acclaim and deliver meaningful value.
As new markets and new service offerings emerge, we’re building on our experience as an advisor on place branding, sustainable design and digital solutions. We will continue to embrace new methods and changing technology to make a positive impact – for our clients, for their communities and for the environment.
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