Sephora by Woods Bagot

Sephora

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Creating the Future Sephora, an evolution of the brand manifesting in a new beauty destination. Located in a heritage building on Queen Street in Auckland’s city centre, this 3-level Sephora flagship was premiered in 2019. The layout strategy of the Future Sephora store is defined by three factors: Wow, Wander, and Destination. This set-up is implemented throughout all of its locations and can be applied to a variety of different sites regardless of store shape or size. It leads the customer on a journey through a store, from the enticing, visual, bold entrance – the Wow – through a central pathway to the Wander space, which features trial stations and product browsing areas, and on to the cashier, backed by a dynamic feature wall, at the rear of the store – the Destination.

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commercial mixed use space retail architecture commercial interiors

Project team

Woods Bagot

Future Sephora flagship store in a heritage building on Queen Street, Auckland, featuring a unique layout strategy of Wow, Wander, and Destination to enhance the customer journey through an engaging beauty shopping experience.

Creating the Future Sephora, an evolution of the brand manifesting in a new beauty destination.

Located in a heritage building on Queen Street in Auckland’s city centre, this 3-level Sephora flagship was premiered in 2019.

The layout strategy of the Future Sephora store is defined by three factors: Wow, Wander, and Destination. This set-up is implemented throughout all of its locations and can be applied to a variety of different sites regardless of store shape or size. It leads the customer on a journey through a store, from the enticing, visual, bold entrance – the Wow – through a central pathway to the Wander space, which features trial stations and product browsing areas, and on to the cashier, backed by a dynamic feature wall, at the rear of the store – the Destination.

6621h 4m