Authentic Design Alliance

Authentic Design Alliance® is a social enterprise leading the fight against furniture design theft in Australia.

Advocating for improved intellectual property (IP) protection for designers and furnishing brands, we help drive policy amendments in Australian law via ongoing consultation with Government agencies.

As an education platform, we create awareness about the damage caused by the fast furniture industry. Communicating the importance of investing in the brands and individuals that create, make, sell and promote authentic design.