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Authentic Design Alliance

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Authentic Design Alliance

About

Authentic Design Alliance® is a social enterprise leading the fight against furniture design theft in Australia.

Advocating for improved intellectual property (IP) protection for designers and furnishing brands, we help drive policy amendments in Australian law via ongoing consultation with Government agencies.

As an education platform, we create awareness about the damage caused by the fast furniture industry. Communicating the importance of investing in the brands and individuals that create, make, sell and promote authentic design.

Testimonials

Chasing all the copies of my award-winning Coco Pendant would be a full-time job!

Kate Stokes, CocoFlip

At school, we're taught that copying is cheating. So why can my furniture designs be copied without penalty? Let's call it what it is - it's not only stealing from the designer but also all the brands and retailers investing in original products!

Adam Goodrum

The fact that one can buy a replica Tom Dixon light as easily as a Big Mac is so deeply embarrassing for Australia.

Ross Gardam

If you have $200 for a chair, find a $200 chair. Not a $200 copy of a $1,200 chair. Australians must begin to think responsibly.

Authentic Design Alliance