In the heart of Wellington, a unique collaboration between nature and corporate identity has taken shape at the offices of Allen + Clarke, a testament to sustainable design and innovative branding. This project involved the creation of a distinctive logo crafted entirely from lime green reindeer moss, skill-fully preserved to retain its vibrant colour and texture.

Designed to make a bold statement, the logo was meticulously assembled by hand, layer by layer, to introduce an element of depth and dimensionality that catches the eye from every angle. This elevated design not only enhances the visual appeal but also invites tactile interaction, bridging the gap between the brand and its visitors.

The choice of lime green reindeer moss was deliberate, selected for its lush colour and environmental benefits. Reindeer moss, known for its air-purifying qualities, introduces a slice of nature into the urban office environment, promoting well-being and a sense of calm in the reception area where first impressions are formed.

Allen + Clarke, a firm known for its forward-thinking and holistic approach to business, chose to place this preserved piece of art prominently in their reception area. This strategic placement underscores their commitment to sustainability and innovation, setting a welcoming and inspiring tone for employees and visitors alike.

The moss logo serves as a focal point in the space, transforming the reception area into a conversation starter that underscores the company's values and commitment to environmental stewardship. It is a daily reminder of the harmony that can be achieved when design meets nature, leaving a lasting impression on all who enter.

This project stands as a beacon of creativity and sustainability in corporate branding, proving that it is possible to merge ecological consciousness with aesthetic appeal. The preserved moss logo for Allen + Clarke not only elevates their brand identity but also sets a new standard for green initiatives in corporate spaces.