Bond

Effortless cool in a chic car park conversion. A hidden CBD location, glamorous installations and upmarket imagery combine to draw a high-class crowd. Interiors Perhaps it was James Bond himself who said it best: you only live twice. Bond was one of Hachem’s earliest successes but when the iconic venue recently changed hands, we were given the chance to reimagine the space. Signature curves and the intimate lounge atmosphere were retained but the decor was updated with softer furnishings, a lightened colour palette, lavish furniture and a breathtaking new lighting scheme. The interior layout melds a vibrant open amphitheatre with secluded corners and enclosed booths. “The interior layout melds a vibrant open amphitheatre with secluded corners and enclosed booths.” Marketing Creating the club’s visual identity at the same time as designing its interior allowed Hachem to fully realise the potential of Bond as a unified brand experience. Much like the club itself, the brand exudes cool and confidence. Leather bound menus and neon-like signage bring to life the club’s dynamic and elegant logotype, playing their part in underling the evocative sophistication of Bond. “Much like the club itself, the brand exudes cool and confidence.”