EDNA Store Taupō

For the new EDNA store in Taupō, we designed an immersive space that embodies the brand’s core values of individuality, creativity, and sustainability. The design concept revolves around the theme of “Thread,” symbolizing the connection between fashion, community, culture, and the brand's name—Environmental DNA. This narrative of connectivity ties everything together, creating a space where customers can engage with the brand on a deeper, more meaningful level. The idea of "Thread" runs through every element of the design, from the layout to custom details that bring the story to life. The space evokes the intertwined relationship between fashion, environment, and self-expression.