Helly Hansen | Manawa Bay by Surestyle

Helly Hansen | Manawa Bay

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Helly Hansen’s new store is built for adventurers, featuring a bold and practical design that speaks to the brand’s outdoor legacy. To capture this essence, we integrated flexiWALL posts and accessories with a combination of garment racks and 4 - way racks, creating a space that is as flexible as it is visually compelling. The carefully curated layout allows for effortless merchandising while maintaining a rugged yet refined aesthetic that mirrors the brand’s high - performance apparel. With durable materials and a smart display system, the store offers a shopping experience that feels intuitive and immersive - where customers can explore, interact, and gear up for their next adventure.

Helly Hansen’s new store is built for adventurers, featuring a bold and practical design that speaks to the brand’s outdoor legacy. Read more

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retail retail shelving shelving retail store retail design

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Surestyle

Helly Hansen's Manawa Bay store features a bold and practical design that embodies the brand's outdoor legacy, integrating flexible display systems for an immersive shopping experience tailored for adventurers.

Helly Hansen’s new store is built for adventurers, featuring a bold and practical design that speaks to the brand’s outdoor legacy.

To capture this essence, we integrated flexiWALL posts and accessories with a combination of garment racks and 4 - way racks, creating a space that is as flexible as it is visually compelling. The carefully curated layout allows for effortless merchandising while maintaining a rugged yet refined aesthetic that mirrors the brand’s high - performance apparel. With durable materials and a smart display system, the store offers a shopping experience that feels intuitive and immersive - where customers can explore, interact, and gear up for their next adventure.

Completed: 2024
Client: Helly Hansen

0h 12m

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Professional Reviews

“We choose “Surestyle” for our new store fit-out. Their product range in all areas of the retail display is extensive, and easily fulfilled our requirements. Their fittings are sleek, functional and of premium quality. I found the team to be extremely helpful, with good product knowledge and professional to deal with. We were very happy with the look we achieved and feel our product is displayed to its maximum. The premium quality of “Surestyle” for us, means doing it once and doing it well.”

Brett Stokell, Guize Mens & Womens Director