HSBC Retail & Premier Banking, Raffles, Singapore
By Geyer Design
Geyer designed HSBC’s Asia Pacific concept branch in Singapore to elevate its marketplace presence and leadership in the region. Leveraging a concept developed by Geyer for HSBC in Australia, the project involved a strategically-led design approach and the creation of a contemporary, customer-driven experience that focusses on providing high levels of customer confidence and comfort.
Geyer developed an optimal customer experience by refining customer touchpoints and resolving operational and functional requirements for staff, ensuring they could deliver a seamless and bespoke experience for customers.
By integrating digital tools with the physical environment, staff were enabled to be untethered to their desks and more responsive to each customers’ need as they vary on each visit. This creates an environment conducive to more trusted and engaging customer relationships along with a strong sense of place and local relevance for customers.
" Integrated new technologies, touchpoints and settings support the evolving operational model, increasing efficiencies and the brand experience for staff and customers. "
Client
HSBC
Location
Singapore
Building Area
460m²
Professionals used in
HSBC Retail & Premier Banking, Raffles, Singapore
More projects from
Geyer Design
About the
Professional
Geyer is a strategic design consultancy.
We believe in making a difference through understanding people and thinking differently. With tomorrow in mind, we use strategy-led design to create intelligent places that help our clients and their communities succeed. Designing for tomorrow, today.
It is an exciting time for Geyer.
We have been and will continue to be, a practice in transition - adapting and evolving in response to our rapidly-changing and complex world. We are proud of our ability to be adaptable and responsive to our clients’ changing priorities. We are focussed on building creative long-term partnerships with our clients to ensure their interests are at the heart of everything we design and deliver. We apply our depth of experience, research, creativity and innovation in design thinking to each of our projects.
Working towards creating a better tomorrow, today.
Our Journey
Since launching in Melbourne in 1977, we have made it our mission to champion intelligent, timeless design, bringing our dynamic, youthful energy to a range of projects for major brands and high net worth clients across the world.
Our capacity to deliver innovative design has been our hallmark for over four decades – in fact, the Geyer DNA is made up of people who are future-facing, strategically-focussed and design passionate.
We are also constantly evolving, creating strategic partnerships that collaborate with the diverse and talented Geyer people. Together these interdisciplinary teams approach problems from multiple vantage points, working together to create and deliver value for our clients.
- ArchiPro Member since2023
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