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OfficeMax Retail Christchurch: A flagship store designed to blend commercial and residential aesthetics, featuring a sophisticated showroom and a central café for collaboration and product showcase.
In 2015, when Officemax were looking for the establishment of a new flagship retail store to showcase their commercial interior furniture and café products, the involvement of Creative Spaces as a proven leader in commercial interiors was a natural fit.
A new concept in retail for Officemax, the brief was to move away from the traditional retail store, and provide a solution that was more residential in feel and catered to the more sophisticated business customer. This is very much an aspirational showroom, with a facility for customers to come meet within the showroom.
While the traditional stationery offering is still evident, it does not dominate the space, and is presented in a more refined and understated way.
A café in the centre of the store is used as both a place to collaborate with potential customers, but also a corner to showcase the Officemax café products, such as coffee machines, coffee beans, speciality teas and appliances.
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