PGH Bricks Style Guide

To form a comprehensive, national promotional campaign for the third time running, the PGH Bricks Style Guide required the refresh and upkeep of a strong visual direction and clear messaging for both customer and architect/specifier markets across multiple platforms. Engaged to design nine exterior/interior palettes representing emerging and continuing house trends, our role also included art direction for photography and video, content creation and extensive collateral and communications design. The flatlay and schematic moodboards, showcasing PGH product alongside complementary materials, are dual purpose campaign assets – for customers and home-owners these are practical checklists covering common elements of a build, such as roofing, gutter and fascia, paint colours, window trim and timber or stone finishes. For architects and specifiers, the palettes are inspiration for the consideration of brick as an authentic, flexible and long-term design element. PGH Bricks Style Guide National Campaign Commercial Building Products & Manufacturing Visual Strategy Campaign Creative Material Palette Design Photography Art Direction Video Art Direction Print, Packaging & POS Design Tomas Friml Photography, Marsha Golemac Styling, SIRAP Video Production 2021, Kintaro Studios Video Production 2019 Graphis Design Annual 2023 Silver Award, Print & Branding Dezeen Awards 2021 Longlist, Graphic Design Transform Awards ANZ 2021 Winner – Silver, Best Implementation of a Brand Development Project Fedrigoni Top Award 2020 Shortlisted, Corporate Identity Packaging