About

Soyo - Riccarton.

ArchiPro Project Summary - A vibrant self-serve yoghurt brand, SoYo in Riccarton, features a whimsical design with fresh materials and colorful accents, creating an inviting atmosphere for customers while ensuring durability for franchise success.

Title:: Soyo - Riccarton
Architect:: Hierarchy Group
Category:: Commercial/; Hospitality
Photographers:: Ashley Bing Photography

Hierarchy Group was engaged to design and project deliver a new exciting brand of Self-Serve Yoghurt to launch into the New Zealand market. The client wanted to create a warm, edgy and fun environment with a result strong enough to franchise. The overall design uses fresh, clean natural materials combined with ‘pops’ of colour.

Stepping inside SoYo is like entering a wonderland! The ultra-modern interior is offset by a wonderful array of edible treats stretching before you as far as the eye can see. With a challenging and messy end product that the client is empowered to handle, durable and high quality finishes were essential within the self-serve area.

The overall design uses fresh, clean natural materials combined with colours that really ‘pop’. The brand story - a colourful, textured world created specifically for SoYo, brings the interior to life - whimsical illustrations stretch over the walls and other surfaces. The illustrations lead you up the colourful staircase to a relaxed, spacious seating area with an abundance of quirky colourful furniture and fittings. The overall feeling is light and warm, making the space inviting for all seasons, including winter.

The result has provided the clients with a vibrant and visually appealing, quality fitout - a brand so resolved and strong that franchising has been made easy.

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Professionals used

Hierarchy GroupArchitectsChristchurch Central, Canterbury

CONCEPT DESIGN

PRELIMINARY AND DEVELOPED DESIGN

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CONCEPT DESIGN

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Hierarchy Group

Architects

Christchurch Central, Christchurch, Canterbury

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hierarchy.co.nz

Hierarchy Group. At Hierarchy, we specialise in objective-led design. This means that we work closely with you to understand your commercial objectives and develop creative solutions that fit your budget. Our in-house quantity surveyor and construction management team collaborate with our designers to optimise cost and time efficiencies, while also leveraging our established relationships with consultants and contractors to ensure that we set realistic expectations. Our goal is to create a beautiful end result that aligns with your vision and financial goals, achieving the dream: the ‘pretty picture’ you can afford.