By Hierarchy Group
The 2,000m² retail expansion in International Departures of Christchurch Airport features several new stores adjacent to the Aelia Duty Free, including Whittaker’s, Naturally NZ by Discover, Tiki Tour, and Relay. The design of the Whittaker’s store makes use of the brand's strong identity and existing material palette, with a luxurious golden glow emanating from the chocolate shop window that serves as a focal point along the airside store frontages. The new store concept for Naturally NZ by Discover showcases New Zealand Merino products and features a contemporary interpretation of a woolshed, with a patchwork plywood shopfront, minimal materials, and New Zealand landscape imagery. The Tiki Tour store's design takes inspiration from the New Zealand outdoors, specifically a South Island bushwalk, with the forest canopy projected onto the ceiling to create a natural and inviting space. The Relay store has a more contemporary and uncluttered design, with angled linear lighting to create interest while still maintaining a strong brand presence. While each store has its unique identity, they have been designed to complement each other seamlessly.
At Hierarchy, we specialise in objective-led design. This means that we work closely with you to understand your commercial objectives and develop creative solutions that fit your budget. Our in-house quantity surveyor and construction management team collaborate with our designers to optimise cost and time efficiencies, while also leveraging our established relationships with consultants and contractors to ensure that we set realistic expectations. Our goal is to create a beautiful end result that aligns with your vision and financial goals, achieving the dream: the ‘pretty picture’ you can afford.