TID is a Stockholm based watch brand founded in 2012.
TID is the Swedish word for ‘time’ and accordingly TID strives to offer iconic products with genuine value over time. Opening in 2014, their flagship store is inspired by the modernist simplicity of their watch designs, and is a perfect reflection of the company values.
Designed by the TID team in collaboration with Paul Vaugoyeau, the store features stark white walls, minimalist concrete floors and custom made furniture. This is complimented by the Profim Noor, which was chosen as the ideal chair for the store, due to its sleek lines and contemporary classic appeal. TID went for the Profim Noor with graphite coloured Polypropylene shells and black sledge bases to contrast the light interiors.
"On one hand TID sets out to make iconic watches to wear through shifts in times and styles. On the other, TID acts as a canvas for artists, thinkers, writers and visualisers to each year conduct a creative research with one very simple brief: Explore Time." - TID WATCHES
Professionals used in
TID Watches
More projects from
Flokk
About the
Professional
Flokk is a market leader for high-quality seating solutions in Europe. We believe in creating furniture that meets the essential needs of people while also considering the impact on future generations
In Flokk we believe that human ingenuity, technological innovation and human centred values can lead to a positive future for humankind. A future with a healthy climate, sustainable use of resources, meaningful work and a high level of individual freedom and well-being. Attributes often associated to our origins in Nordic Culture, yet resoundingly humanistic, universal and inclusive.
Flokk is a design driven company creating products that earn their right to exist through serving fundamental human needs. Addressing emotional as well as physical factors all the while keeping the interests of future generations in mind. Products that have a clear and positive narrative, all the way through to the last detail of its manifestation.
We have the privilege and the responsibility to work towards this positive future directly through our activities. But also indirectly, through sharing transparently about our practice and progress, to inspire the great work of others. As we do acquisitions, we invite new family members to take part in the same philosophy and journey. When customers choose our furniture, they get lasting, meaningful objects, produced with the lowest possible environmental footprint. They contribute to an onwards journey of steady improvement at scale.