Wests Ashfield Leagues

Located in a vibrant and lively area, distinctly famous for asian delicacies, and demographic, the club needed to appeal to the local market and culture. Reflecting an asian culture in the offerings to increase membership and spend at the club, the brief was to create a new asian inspired luxury entertainment precinct including a vip lounge, dining and outdoor areas. Careful space planning was undertaken following a detailed briefing of customer requirements, differing vastly in each zone. Three distinct zones were created and clearly defined by the architecture - entrance, gaming, dining. The dramatic entrance is visible from all entrance points on L2, deliberately designed to define the new precent and attract guests inside. A glowing wall with a black laser cut screen, is bookended with reflection ponds, reminiscent of traditional wishing wells. A wide stair way inspired by a Chinese bridge. The mirror ceiling creates a sense of infinity and drama - the ultimate ‘insta’ backdrop. The dining precinct is divided into two spaces - communal, quick meals and a premium space in the rotunda designed for clients choosing to stay and dine for an extended period, and for event hire. The gaming zone comprises of indoor and outdoor gaming and is discreetly located behind Japanese inspired obscured screens. Luxurious finishes and detailing are featured here and defined by feng shui principles to encourage a prosperous gaming experience, these elements include; curves, number 8, gold and touches of red. The new precinct has received extensive complements and feedback from member, guests and local club / gaming authorities and continues to see an uplift in new patronage.