A Decade of Digital Growth: Why Mardeco Still Chooses ArchiPro

The Challenge: Selling through resellers means limited visibility

Like many suppliers in the architecture and design industry, Mardeco doesn’t sell directly to consumers. Their products are distributed through resellers, making it difficult to track product engagement or prove ROI from digital marketing.

“For us, it’s really hard to find where our products end up,” says Marcel Eikenaar, owner of Mardeco.

Without digital tools to measure product discovery or user interaction, this lack of attribution limited their ability to make data-informed marketing decisions.

The Solution: Product tagging, insights & scalable digital marketing

Since the launch of ArchiPro’s product tagging, Mardeco has been tagged in more than 25 New Zealand professional’s projects, offering a clearer view of how their products are being used in real life and driving visibility. For example, Mardeco's M-Series sliding door hardware tagged in award-winning project Hewn from Red Rock by Borrmeister Architects.

“It’s a great way to see our products out in the world.”

Beyond tagging, tools like Analytics and Audience Insights now give Mardeco a direct view into how architects, designers, and homeowners engage with their content - from impressions to clicks and downloads.

At the same time, ArchiPro’s platform allows the Mardeco team to scale their marketing without needing in-house specialists:

• AI tools make it easy to upload and update product content
  
• Digital magazines and editorial keep Mardeco’s brand visible across inspirational and search-driven touchpoints
  
• Social ads and platform ads help them reach high-intent audiences across multiple channels, “we advertise more and more online, mainly through ArchiPro on Facebook. It’s a really easy process” 

“We bring out new products all the time, and we upload them to ArchiPro.” Marcel adds that it’s easy to keep their content current, especially with tools like the AI description generator, and hands-on support from the ArchiPro team, “they’ve done a really good job.” With support from ArchiPro, Mardeco have successfully introduced their M-Series into the Australian market, and recently launched their Enger door handle range.

The Results: A long-term growth channel

Today, Mardeco receives an average of 1.1K daily interactions on their profile and continues to prioritise ArchiPro as one of their most important marketing channels - both in New Zealand and Australia.

Even in a slower economy, they’ve remained confident in the value ArchiPro delivers.

“The reason we’re still on ArchiPro is that it just works for us - the site has grown a lot, getting so many visitors, and they’ve done a really good job. That’s why we have followed ArchiPro into the Australian market too. I think ArchiPro helps us with our online presence and building awareness in Australia.”

With plans to continue updating products, running ads, and building brand awareness locally and internationally, Mardeco sees the platform as an essential part of its marketing ecosystem - one that offers high-quality exposure, ease of use, and reliable support.

Key Takeaways

Mardeco’s success shows how wholesale suppliers can build brand awareness and prove ROI - even without a direct-to-consumer model.

• You don’t need to sell direct to gain visibility and insights
  
• Product Tagging shows how and where your products are used in real projects
  
• AI tools and campaign support simplify content creation and advertising

ArchiPro helps you stay top of mind with specifiers and homeowners who are actively building.