By Tailor Inc
Tailor Inc. and Flo & Frankie work harmoniously together, creating spaces and places that are authentic and unique for the people they care about the most, the customer. With both businesses driven by a desire to deliver excellence, it was an instinctive partnership of like-minded creators and designers when constructing Flo & Frankie’s new store at Sylvia Park, New Zealand’s largest shopping centre.Flo & Frankie has always had a very clear brand direction, so we wanted to maintain this strong foundation whilst keeping in mind that our client likes each of their stores to be unique and with its own quirks and character,” says Tailor Inc.’s lead senior designer, Nicky Wood.
“Tailor Inc. supported the bespoke design already in place by the Flo & Frankie team by facilitating the process of completing structural details of the storefront for Sylvia Park. Working with a very passionate client provided a unified partnership throughout this journey and practice we enjoyed”.
Flo & Frankie’s Sylvia Park store is one of the biggest in their portfolio spanning two retail spaces. Careful consideration by the Flo & Frankie team was required through the spatial design process, ensuring that the two tenancies read as one cohesive store.
Working closely with the client and understanding their motivation to provide an environment that communicated boutique but unique, offered Tailor Inc. an insight into their desire to be one of New Zealand’s leading fashion brands.
Tailor Inc is New Zealand's respected market leader in Property Strategy, Commercial Design and Project Management.
Creative intelligence, anchored by insight, driven by expertise.
Property Strategy: The heart and the start
Strategy is the heart and driver of each of our projects. Correct and comprehensive planning is the key to unlock varied property opportunities. Every project is unique. Only by asking ‘What?’ and ‘Why?’ can we then determine the ‘How?’
We begin by gaining a clear understanding of your business and goals. We gather information, and above all, listen before we strategise and brainstorm collaboratively. It means our strategic thinking is founded on real problems or opportunities, so the resulting projects will deliver true value to your business.
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Commercial Design: Beauty that means business
Is it beautiful if it isn’t functional? We don’t think so. That’s why your project won’t just meet your brand aspirations now and in the future, it will deliver on your functional needs. You’ll have the benefit of our team’s diverse and innovative perspectives from their varied design backgrounds, an agile design process to explore multiple avenues and our collaborative approach. Good design is a journey that begins with listening and understanding, so we arrive at a solution that perfectly suits your business. We have experience working on the workplace, retail, food and beverage, hotel and multi-storey residential projects.
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Project Management: The delivery’s in the detail
Your unique understanding of how your project will drive value for your business – that’s where we start. Then we look past the obvious to extract that intrinsic value. Part of that is allowing a project to evolve during its life cycle, with firm change management to avoid scope creep, overspending and time-wasting. Together we can help you understand how to work within cost and time constraints while retaining maximum flexibility.
At every step, we focus on solutions, leveraging our creative background, collective experience and network of consultants to manage time, cost, quality and scope.
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