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iCake Elizabeth: A serene hospitality space in Melbourne CBD, designed to evoke beach memories with a calming palette of cloudy whites and ocean blues, reflecting the brand's spirit of exploration and relaxation.
Founded in 2013 and well known for the broad exploration of flavours, iCake has successfully grown into one of the most popular Asian cake brands in Melbourne. Inspired by its spirit of never-stop-exploring, we chose a completely different interior language from the previous retails. With a colour combination of cloudy whites and ocean blues, the goal is to recall those beautiful memories of holidays on the beaches, to encourage people to slow down, take a break and immerse themselves in this small yet precious peaceful land in the crowded Melbourne CBD.
Location: Melbourne CBD
Category: Hospitality
Year: 2020
Cost: $140K+GST
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