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A vibrant exploration of shape and color, July Emporium features a striking cantilevered design that transforms the point of sale into a focal point, while durable linoleum enhances the luggage display, creating an engaging and playful retail environment.
An exploration of playful boldness in shape, colour and form, we explored extrusion, subtraction and manipulation of primary forms to design an interior space that reflects July design.
A single plane running along the rear wall of the site, peels out to intersect with a cantilevering form, turning the point of sale into an integrated yet celebrated focal point of the store. The use of linoleum not only serves as a bold and colourful backdrop for the luggage display, but also provides the durability needed for the testing of the luggage. The store exemplifies the interplay of colour and form, reflecting the language of its luggage, whilst capturing the intrigue of onlookers and visitors.
Photographer: Nathan K Davis
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