Paxton Wines Cellar Door
By S2 Architects
PROJECT OVERVIEW:
Paxton Wines is located in a historic sheep shearing shed in McLaren Vale. The outside of the building is quintessential and in good condtion, but Studio S2 were commissioned to give the interior a facelift in 2021.
Everything is in balance – pure and simple. Not too little and not too much. A humble place.
GOALS:
- Update the Cellar Door to allow more people to taste, reduce the bottleneck, create options and space for storage and retail display.
- Create an outdoor area that is suitable to use in all weather for customers to sit & relax.
- To create a welcoming & workable space for wine tasting experiences & sales that fits in with our brand.
- We want to make sure that the changes made take into consideration the characteristics & history of the property, what our company stands for, being certified organic & bio-dynamic and what the Paxton family vision is for the property.
- To create changes that will suit a growing tourism business of wine tasting experiences and functions.
ACHIEVEMENTS:
- A Cellar Door experience that is charming and witty, but balanced and systemised. It should be so well organised that the staff are tangibly calm, grounded and confident, clever and in good humour. A place where visitors can be tranquil in their confidence that everything is in balance – all decisions have been made with purpose, quality and simplicity.
Entrance that is clear, cheerful and elegant. Good inside-outside connection. - Atmosphere that is clean and clear, uplifting, simple and light. Natural light and fresh air. A joyful and beautiful element with otherwise neutral palate.
- Retail and service areas that are well organised, everything in it’s place, enough but not overflowing. No fuss materials.
- Tasting experience that is ‘a simple answer to a simple question’, promotes the healthy clean-ness of the wines, encourages visitors to understand the harmony and continuity of the place.
Photography: Studio S2 Architects
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Paxton Wines Cellar Door
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Studio S2 Architects believe that all tourism businesses have something extraordinary to offer. We help you to find your extraordinary and to shape it into something that visitors will be amazed by.
Tell your story
As specialist tourism industry architects and interior designers, we start with identifying you're extraordinary through our unique profiling tool – unearthing the ‘personality’ of your spaces. Then we learn about where your business is now and where you want to go next. The end result is a destination that is unique to you.
Studio S2 can help you to think bigger, improve profitability and create a genuine sense of ‘place’. From tasting rooms to hotels, and from visitor centres to farms, we’ll make your spaces mean more – helping you express your extraordinary and tell your story better. We help you to gain more visitors, increase your sales and create compelling reasons for people to come back again.
Above all, you’ll have the clarity and confidence you need to make good decisions and invest wisely. We will provide you with what you need to present a truly authentic, character-filled destination that engages visitors – a place that turns them into loyal customers and brand ambassadors.
Our work is based on five pillars:
Think bigger: Tourism businesses can be extraordinary – we’ll show you how to tell your story.
Improve profitability: We create spaces that sell products and experiences.
Make it personal: We speak your language and become part of your team.
Use the specialists: We live and breathe tourism, just like you.
Create a sense of ‘place’: We’ll help you create spaces that mean more to your visitors.
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