Size : 90 m2 site

Completion Date : 2023

Project Description

Sevenpoke is a contemporary lunch bar specializing in Hawaiian and Asian-inspired Poke bowls, sandwiches, and beverages. The owner is passionate about offering healthy and convenient food options to professionals in the CBD area. The design brief includes both the interior of the store and the visual identity package for the brand. In developing the design concept, we crafted a cohesive set of visuals, color palettes, and illustrations that will be consistently applied across various platforms, including advertisements, menus, packaging, the website, and souvenir products.

The store’s ambiance is designed to foster a soothing, refreshing, and clean atmosphere that complements the fast-paced working environment in its surroundings. At Sevenpoke, the spotlight is on seafood, particularly fish, as a central ingredient in their poke bowls. This emphasis on oceanic offerings serves as the foundation for our visual identity. The color navy blue and white, chosen to represent freshness, symbolizes the seamless journey from the expansive ocean to your dining table.

Design Features and Creative Solution

The store layout prioritizes efficient food service with a large counter for self-ordering tablets and a pickup area. Only a few dining tables are offered as customers are more likely to order takeaway. A minor alteration was made by removing a small section of the nib wall in the kitchen, as it had previously obstructed the flow from the kitchen to the counter. The highlighted feature is a background wall with four arched shelves, precoated in the main branding color.

Nestled at the vibrant intersection of Victoria Street West and Graham Street in Auckland CBD, this corner shop is conveniently close to Victoria Park and the Sky Tower. Surrounded by a collection of commercial office buildings, it neighbors various lunch bars and restaurants of comparable size.

In addressing design constraints, the project operated within a limited budget with the aim of establishing a sleek and eye-catching store to enhance the Sevenpoke brand. To optimize construction costs while achieving a compelling visual impact, we opted for bold painted/printed colors and a combination of paint effects. Resene Space Cadet was chosen as the primary branding color. The largest wall in the store was painted using Resene FX feature paint, featuring a base coat of Half Silver Chalice and a topcoat of Moonmist, creating an elegant concrete texture that adds sophistication to the wall finishes. It also creates an excellent balance within a selection of contrasting colours. On top of the wall, we made a series of 3D-printed swimming ring decorations, meticulously coated in a selection of branding colors.