Strategic digital billboard placement at the bustling intersection of Hereford Street and Colombo Street, featuring innovative design concepts and a comprehensive Urban Design and Visual Impact Assessment.
The corner of Hereford Street and Colombo Street is perpetually busy, populated by busy office workers during the day and hungry Cantabrians at night. This site, due to its busy nature, makes it an ideal location for a digital billboard with high viewership.
A variety of concept designs for the billboard and engagement sites on the corner were developed, from a container cafe to a green wall. DCM Urban Design also prepared an Urban Design and Visual Impact Assessment to determine the impact of the digital billboard on the surrounding areas. A number of different perspectives were simulated to observe this effect.
Client: TPG
Date: 2020
Like this Project?
Hire DCM Urban Design
Professional Reviews
Professionals used in
this project
The practices and trades credited on this project.
More projects from
DCM Urban Design
Other work by DCM Urban Design, across every category they build in.
More in
Unbuilt Commercial
Everything else in Unbuilt Commercial, from every practice on ArchiPro.
Next Project
Keep scrolling














