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Hereford Street Billboard

Hereford Street Billboard

DCM Urban Design

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The corner of Hereford Street and Colombo Street is perpetually busy, populated by busy office workers during the day and hungry Cantabrians at night. Read more
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Strategic digital billboard placement at the bustling intersection of Hereford Street and Colombo Street, featuring innovative design concepts and a comprehensive Urban Design and Visual Impact Assessment.

The corner of Hereford Street and Colombo Street is perpetually busy, populated by busy office workers during the day and hungry Cantabrians at night. This site, due to its busy nature, makes it an ideal location for a digital billboard with high viewership.

A variety of concept designs for the billboard and engagement sites on the corner were developed, from a container cafe to a green wall. DCM Urban Design also prepared an Urban Design and Visual Impact Assessment to determine the impact of the digital billboard on the surrounding areas. A number of different perspectives were simulated to observe this effect.

Client: TPG

Date: 2020

2150h 18m

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Professional Reviews

“Dave and the team at DCM Urban Design were great to work with on this project which culminated in the launch of the Hastings Residential Intensification Design Guide in February 2021. The Design Guide has been well received by the development community in Heretaunga. DCM’s 3D images demonstrating how key design elements can be incorporated into development projects are an excellent way to communicate this information visually. These images along with DCM’s sketches and illustrations showing what the future development potential of existing sites and buildings could be, have inspired the development community in Hastings. DCM’s willingness to ‘go the extra mile’ has enabled us to produce a document that we are extremely proud of and one that is stimulating new ways to provide housing in Hastings.”

Anna Summerfield, Senior Environmental Planner - Policy, HDC

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