By Edge Interior Design
Project: The Fresh Market, Karrinyup
Client: AMP Capital (Currently managed by The GPT Group)
Location: Karrinyup, Perth, Western Australia
Discipline: Interior Design
The Fresh Market at Karrinyup Shopping Centre is a continuation of the Karrinyup place vision. The brief was all about celebrating the local Western Australian coastal lifestyle, bringing together a fusion of coastal cool elegance with an urban edge. The intention was to create an environment with the buzz of a vibrant live marketplace along with the amenity of a world class 5-star shopping centre.
Our idea was to create the hustle & bustle of a coastal street, blurring of the boundaries between shops and the pedestrian ‘streetscape’ by encouraging tenants to trade out into the mall with the creation of permeable shopfronts that cultivate innovative & enticing merchandising displays.
A fresh materials palette, inspired by the WA coastline, along with nested seating areas encourage longer stays, delivering seamless connections with interior & exterior dining, making this place a lively market any time of day.
Founded in 2000, Edge ID is a well established multi-disciplinary design studio based in Sydney, Australia.
Our boutique design practice has extensive experience in both large & small scale projects. We may be small but our projects are sizable!
Edge ID strives to deliver bespoke design solutions within both small & large-scale spaces. With a curiosity & a passion for how we can reimagine our surroundings, we aim to reinvent the ordinary by creating surprising, experiential & memorable environments that place people & community at the heart of every experience, inspiring a sense of joy in the spaces we create.
Working locally and abroad, Edge ID's body of work includes large scale retail developments, placemaking, hospitality, dining precincts, activations, specialty retail, commercial, residential & public realm.
We utilise our knowledge & experience from each of these sectors to create spaces that are unique & considered, bringing together art, craftsmanship, sustainability, carefully selected materials and custom designed furniture & fixtures, to deliver thoughtfully curated environments that deliver a sense of place for communities & our client's projects.