Meat & Wine Co., Southbank Melbourne

By COOOP

Profile
Meat & Wine Co., Southbank Melbourne banner
Project by
Year of completion
2022
Client
Seagrass Boutique Hospitality Group

African-inspired design and spirit of Ubuntu at Meat & Wine stores:

A look at Meat & Wine Southbank.

All Meat & Wine stores draw inspiration from Africa while still incorporating their unique Australian surroundings. The design concept takes cues from various cultures, traditional architecture, pattern making, romance, and nostalgia. The spirit of Ubuntu, which emphasizes giving and sharing, is something that Meat & Wine stores strive to capture. The menu and food offerings reflect this idea of sharing, and the store's layout includes many areas suitable for intimate dining experiences as well as larger groups. Additionally, each Meat & Wine store has its interpretation of a "Boma," which refers to private or semi-private dining rooms or areas where larger groups can gather.

At Meat & Wine Southbank, the team has curated a range of spaces across three levels that cater to different experiences throughout the day. As the store has a limited ground floor shopfront relative to its size, the designers opted to create spaces that offer surprise and delight, immersing patrons in a rich tapestry of African-inspired interior architecture.

The Southbank location is particularly significant, occupying 866 square meters over three levels. The second and third levels are approximately three times the size of the ground level, and the kitchen is situated on the ground floor. This setup presented a challenge for service, with products having to be transported up two levels. To address this, the original staircase was doubled in width to allow both patrons and waitstaff to use it efficiently. The grand and inviting staircase now draws people to the top floor, successfully connecting patrons to all levels of the store.

  • Location: Freshwater Place, 3 Queens Bridge St, Southbank VIC 3006, Australia
  • Size: 866 sqm
  • Completion: February  2022
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In South Africa there is a word, Ubuntu. a word that Mandela loved and that captured his greatest gift, his recognition that we are all bound together in ways that are invisible to the eye, a oneness that we achieve ourselves by sharing with others and caring for those around us.This giving and sharing is something that we try very hard to capture in each store. The menu and food offering talks to this idea of sharing by the way the menu is designed and the spaces within the restaurant echoes this in the careful layouts of various intimate, private, and more public spaces. To this end, each store has their own interpretation of a “BOMA”. In this case the entire restaurant’s ground floor and basement is expressed as two separate ‘BOMAS’ with a beautiful bespoke knotted and hand-woven rope tapestries designed by Roberto Zambri.

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Professionals used in
Meat & Wine Co., Southbank Melbourne

About the
Professional

Our studio specializes in design for behaviour.


We have done so for almost 30 years and in this time we have learned a tremendous amount about how people behave naturally and instinctively within these social environments. We have learned the hard way that in order to design successful venues, we needed to place predictive human behaviour at the heart of what we do. We capture succinctly how most people behave most of the time in order to design spaces for the most joy and ultimately the most success. This assists us in capturing the spirit of place.

At ArchiPro we recognise and acknowledge the existing, original and ancient connection Aboriginal and Torres Strait Islander peoples have to the lands and waterways across the Australian continent. We pay our respects to the elders past and present. We commit to working together to build a prosperous and inclusive Australia.